KATIE BISHOP SKIN + AESTHETICS - 2024-2026
CREATIVE DIRECTION + BRAND STRATEGY + CONTENT CREATION

Katie Bishop had built a successful aesthetics business with a loyal client base, celebrity clientele and a reputation for delivering exceptional results. However, the brand lacked a distinctive identity and digital presence capable of supporting its next stage of growth. The challenge was to reposition the business beyond traditional aesthetics, creating a premium, fashion-conscious brand that could appeal to a younger audience while maintaining the trust, expertise and discretion the industry demands.

The opportunity was to create a brand built around Katie’s belief that “Skin Health Is Health”, moving the conversation away from vanity and towards confidence, wellbeing and long-term skin health.

This required a complete strategic and creative rethink across identity, messaging, content and customer experience, while introducing the clinic’s first Shopify booking ecosystem to support future growth.

Working directly with Katie, I developed a complete brand strategy, visual identity and content framework designed to position the business alongside modern lifestyle brands rather than traditional aesthetics clinics.

Inspired by fashion, wellness and premium beauty brands, the identity balanced aspiration with trust, creating a world that felt contemporary, elevated and accessible. The creative platform centred around the proposition “Skin Health Is Health”, supported by a tone of voice that simplified complex treatments through educational, compliant copywriting without losing warmth or personality.

Beyond the identity, I led the rollout across every customer touchpoint including website design, Shopify booking integration, treatment communications, service architecture, campaign content and social media.

Producing over 60 assets per month across Instagram and TikTok, I developed a scalable content engine that balanced expert education with lifestyle storytelling. The result was a brand that felt equally at home alongside modern beauty disruptors while retaining the authority and professionalism expected from a medical aesthetics business.

The visual system was built around what we called “essential luxury”; minimalist, elevated and designed to stand the test of trends.