BRAND
SOFA CLUB | London | 2022-2026
→ Brand Strategy
→ Creative Direction
→ Art Direction
→ Brand Identity
→ Campaign Strategy
→ Copywriting
→ Content
→ Production
→ Partnerships
→ Cultural Marketing
→ E-commerce
→ Creative Leadership
KATIE BISHOP SKIN | LIVERPOOL | 2023-2024
→ Brand Strategy
→ Creative Direction
→ Brand Identity
→ Brand Positioning
→ Copywriting & Tone of Voice
→ Content Strategy
→ Website Design
→ Shopify Integration
→ Customer Experience
→ Service Architecture
→ Campaign Direction
→ Social & Content Production
PLNT | LONDON | 2024-2025
→ Brand Strategy
→ Creative Direction
→ Brand Identity
→ Brand Positioning
→ Copywriting & Tone of Voice
→ Content Strategy
→ Website Design
→ Shopify Integration
→ Customer Experience
→ Service Architecture
→ Campaign Direction
→ Social & Content Production
SHOWPO | SYDNEY | 2022-2023
→ Brand Strategy
→ Creative Direction
→ Brand Repositioning
→ Brand Workshops
→ Audience Strategy
→ Tone of Voice
→ E-commerce Creative
→ Art Direction
→ Casting & Styling
→ Campaign Concepting
→ International Production
→ Creative Leadership & Mentoring
KAREN MILLEN | LONDON | 2021-2022
→ Brand Strategy
→ Creative Direction
→ Brand Repositioning
→ Visual Identity
→ E-commerce Creative
→ Art Direction
→ Casting & Styling
→ Campaign Direction
→ Tone of Voice
→ Influencer Strategy
→ Customer Experience
→ Team Building & Leadership
TASTECARD (ELLO MEDIA) | MANCHESTER | 2018-2020
→ Brand Strategy
→ Creative Direction
→ Brand Repositioning
→ Audience Segmentation
→ Brand Identity
→ Tone of Voice
→ Content Strategy
→ Campaign Direction
→ Experiential Marketing
→ Influencer Marketing
→ CRM & Social
→ Brand Portfolio Strategy
THE BIG SILK & THE LITTLE SILK | LONDON | 2020-2023
→ Brand Creation
→ Creative Direction
→ Visual Identity
→ Brand World
→ Packaging Design
→ Website Creative
→ Copywriting & Tone of Voice
→ Content Strategy
→ Campaign Direction
→ Brand Storytelling
→ Community Building
→ Brand Extension & Launch Strategy
FOMOVRSE | MANCHESTER | 2024-2025
→ Brand Strategy
→ Creative Direction
→ Brand Identity
→ Brand Positioning
→ Copywriting & Tone of Voice
→ Content Strategy
→ FLYER DESIGN
→ EVENT PRODUCTION